The Harper government used a pervasive message-control tool to persuade Canadians their foremost purpose in Afghanistan was building schools and fostering democracy rather than waging a war that was turning bloodier by the day.
An investigation by The Canadian Press shows The Conservatives systematically drafted “Message Event Proposals” as part of a quiet campaign to persuade Canadians their country was primarily engaged in development work to rebuild a shattered nation rather than hunting down and killing an emboldened insurgency.
The government used MEPs to literally script the words it wanted to hear from the mouths of its top diplomats, aid workers and cabinet ministers in 2007-2008 to divert public attention from the soaring double-digit death toll of Canadian soldiers in Afghanistan.
While the message was being massaged in Ottawa, the reconstituted Taliban unleashed a fresh wave of attacks on NATO troops and innocent Kandaharis.
“Desired soundbite: ‘Canada’s mission in Afghanistan is refocusing its mission towards development, reconstruction and diplomatic efforts,’” says an MEP prepared by the Privy Council Office, the bureaucratic wing that serves the Prime Minister’s Office.
The document, among hundreds of MEPs obtained by The Canadian Press under the Access to Information Act, was prepared for a 2008 media tour by Arif Lalani, then the Canadian ambassador to Afghanistan.
Other records show the government went so far as to script an identical set of quotes and talking points for two returning aid workers, who were supposed to be giving separate interviews on their “personal perspective” on progress in Afghanistan.